Entering digital age, businessmen more focus on digital marketing in generating sales rather than traditional ones. From all digital marketing strategies, SEO (Search Engine Optimization) is one of the most effective strategies to boost up sales. Today, every business is competing to improve their SEO in order to be on top rankings on Google search, as people on average only scroll down on 2 pages of Google Search when they are searching about a particular thing. However, in order to improve your SEO, there are some essential factors, such as Page Speed.
What is Page Speed? And How Does It Affect Google Rankings?
Page Speed is an assessment by Google Insight of how fast your page loads.The scale is 1 – 100. If your page speed is under 50, that means your page is terribly slow. Page Speed matters because it affects your bounce rate.
Bounce rate is the percentage of visitors to your site who go away after viewing only one page. By having high percentage of bounce rate means that many people only view one page rather than exploring to other pages. It indicates that there are some problems causing them only see one page, such as unattractive contents or slow page. The faster your page loads, the lower the bounce rate of your page will be and the higher chance you will get to be on top rankings on Google search, because Google wants the best pages, that are fast, have high quality or relatable content, to be on top rankings on its search engine.
Why Does Page Speed Matter To Your Business?
A research says most mobile pages need more than 20 seconds to fully load and only 15% of websites reach Google Page Load Speed Standards. Do you know that more than 50% of page visitors will leave if the page loads longer than 3 – 5 seconds? Therefore only half of the people who click your page really check your website if your page speed runs in more than 5 seconds.
- Better Page Speed, Higher Sales
A survey says that more than 60% of consumers said page speed is an important factor that influence their buying decision. Now maybe you’re thinking of how many people leave your site and cancel to buy because your page loads slowly.
- Boost Your SEO, Drive More Traffic
As page performance is one of factors to get an excellent assessment by Google in ranking websites, improving your site speed will definitely help improve your domain ranking through targeted keywords. By targeting specific keywords, you will have higher chance to target the right market who are searching the products or services you offer.
- Enhance Conversion Rate Up to 70%
Optimizing your mobile site’s page speed is really important as more than 70% of customers search for products online from their mobile phones. By performing your mobile site’s page speed better from 8 to 2 seconds, a research says you can enhance your conversion rate by more than 70%.
- Enhance Your Brand’s Reputation
Making a great remarkable first impression is incredibly important when it comes to meeting new customers. Do you know that 6 out of 10 of customers said page performance affects their impression of the company and 4 out of 10 of customers will have a negative impression of a company with a bad site performance. If your page loads slowly, the visitors may be questioning about your business’ reliability.
- Faster Page Speed Grows Continuous Customers
Smart marketers know that return customers are the most valuable customers as they have a tendency to spend more than 60% than new customers. A recent survey says 4 out of 5 customers are less likely to buy from the same page again if the page takes a long time to load. Now this fact gets you thinking of how many customers stop buying your products or services due to low page speed.
TIPS TO ENHANCE YOUR PAGE SPEED
From all strategies to enhance your page speed, here’s the most effective and effortless way.